What does sports business strategy look like? Isn’t that just another consultant?

Listen, consultants are great – I love consultants, but it takes someone who has been in the trenches to be a true strategist. Strategists get into the weeds of strategic initiatives, scalability ambitions, and helping to define the vision of a team or organisation.

Strategists are creative thinkers that analyse gaps and connect dots where others may not even see the dots. For larger organisations, they can identify investment strategies, revenue generation models,  global expansion opportunities, and cross-border collaborations.  

But sports strategists aren’t just for large teams and organisations. I work with smaller organisations, teams and governing bodies to identify opportunities at a local and regional level. My approach is ethical, personal, and collegial - I’m not here to find failures. What I want is to partner with your organisation, for however long it takes, to help you reach the next state of strategic success, and then exceed your expectations.

As a global sports strategist, my background includes varied operating experiences and a global network. Some of my strategic work includes

• Investment and expansion of women’s sports at a local and global level

• Non-profit/charity partnerships with sports, teams, leagues, and sponsors

• Governance at the National Governing Body level of sport

• Sport diplomacy

• Strategic planning frameworks

• Risk management strategy for large scale, multi-venue sporting events

• Financial accountability and transparency

• Safeguarding and protection of vulnerable participants in sport

• Compliance and governance audits

• Human rights, including cultural and religious considerations

• Sustainability, and pursuit of Environmental, Social and Governance goals (ESG)

• Local government and council work to expand access to sports to historically disadvantaged communities

• Expansion of sporting opportunities at the college and university level

• Ethical considerations for sports technology, including data privacy concerns

I also leverage my global relationships to connect investors and buyers with sports assets and opportunities. Opportunities include

• Exclusive and off-market residential and commercial real estate, including discreet relocation and investment for sports professionals and HNWI

• Majority, minority and strategic investment in clubs and markets

• Events in the regional and global sports economy

• Sports tourism